Distribution

There is a bit of difference between major and independent distribution strategies of magazines in the UK. Major companies like Frontline are defiantly more mainstream by selling and distributing loads of its partner’s titles. Frontlines partners are BBC, Bauer and Haymarket and they sell and distribute their magazines for them. These magazines (or products) will be things like Heat and TV Quick. Its distribution strategy is by selling the magazines to large retailers like Tesco and Sainsbury’s but there aren’t any other platforms to access like the brand like the internet. Also there audience is very mainstream, magazines they sell and distribute like Kerrang focus on a mainstream genre of music and this will affect there production strategy by selling to big stores.
The independent distribution is a lot different where as their strategy is selling to a few specialists’ shops rather than Morrison’s and a few people working in an office than a larger corporation.