My magazine is going to be a classical music magazine so my audience is going to be a little different to say, Kerrang magazine.
At first, I've been a little sterotypical with my generalisation of my audience for this magazine, basically thinking that classical music listeners were over the age of 40 and no lower.
However, looking more at Classic FM website and there magazines, I've come to realise that classical music listeners have quite a large age range, from early 30's (possibly late 20's) to the more older generation.
From the language and images used in the magazine and on the website, I can establish that my audience is going to be a little different, as I want my magazine to appeal to the more classical crossover type music rather than the traditional stuff.
The current classical music magazines tend to stick with the traditional music like Handel for example, my magazine will be about classical crossover vocalists and instrumentalists.
Friday, 15 January 2010
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I don't think you can make a judgement about 'most older people', you are generalising too much here. See if you can use Classic FMs website to find out more about the audience for this kind of populist classical music. You can also look at the magazines you've analysed to work out who their audience are, from the language and images used and the types of product advertised.
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