Who would be the audience for my media product?
How did you attract and address your audience? [video answer]
The audience for my media product are young people - late teens and early twenties, are interested in classical and/or classical crossover music but have never read or experienced much of that genre before.
The psychographic profile of my audience member would be a young person, possibly still at college or university with an interest in classical music. So there lifestage would either be flying/flown the nest or still quite comfortable at home with Mum and Dad.
The demographic profile of my audience is quite varied apart from really the age range. But gender, class, race is left completely wide open.
The ways in which I created my magazine to appeal to my audience was to make it challenge ideals about classical music and what kind of person would enjoy it but also to stay within some boundaries i.e. keep the pretty girls on the cover.
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