College Magazine Analysis.

Magazines Used:
"Whats On" - http://www.utsunion.uts.edu.au/images/student-magazine/coverWhatsOned8web.jpg
"State College" - http://home.comcast.net/~tberner2003/scmcover.jpg
"Campus Life" - http://www.campuslifemagazine.ca/images/campus_life_magazine_cover_spring2008_large.gif

All three magazine covers have simular features, for example - articles such as how to find the best college wardrobe and top places to visit. The mastheads are common throughout, having similar fonts and layouts. The masthead on each also fits in with the colour scheme used on the rest of the page. For example, on "Campus Life" the colour of the text on the page uses the same colours as those featured on the background image.

I would prefer to read "Campus Life" because its more approachable; the person in the photograph appeals to my demographic by appearing friendly and genuine. The picture and layout itself I find quirky and original, plus there is a colour scheme which links the content of the magazine together, making it easier to digest.

The typical reader who would pick up "Campus Life" would be a post-modernist student, who would typically have an interest in music. These people would most likely have a moto or mantra, like "to have, to be, to play."
The reader would also have simular fashion sense to that of the guy in the photograph.